How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle

Jakarta, Indonesia– As component of the buzz throughout the preferred 12.12 sale duration throughout on-line shopping gamers, preferred Indonesian shopping gamer Tokopedia has actually involved with Kobo Kanaeru, the greatest Indonesian online YouTuber (VTuber) in regards to client matter; and preferred on-line songs designer Harry Citradi, likewise called Heiakim, to create the system’slatest 12.12 campaign jingle First published on Tokopedia’s Instagram and X (Twitter) accounts, the jingle showed to be a viral success, motivating the business also to post a 1-hour variation on its YouTube network.

While campaign jingles are rather typical, this was the very first time Tokopedia touched a VTuber for its very owncampaign Despite the truth that the jingle obtains cues from preferred Japanese pop culture fads like anime and VTubers, it is likewise worth keeping in mind that the business took into account its origins of local …