K-pop without the ‘K’ just won’t pop

K-POP is wagering that it can reverse its slowing down worldwide development by ending up being much lessKorean This is an error: Without the “K”, the songs appears pop, undistinguishable from– and not able to take on– the leading American kind.

There is no doubt the K-pop wave is winding down. Bang Si- hyuk, whose Hybe lags such work as BTS and NewJeans, thinks the market remains in situation. South Korean customizeds information reveals that K-pop cd exports in 2022 expanded just 4.8% to over US$ 230mil (RM1.08 bil), compared to 62.1% in 2021 and 82.6% in 2020.

This remains in no little component due to BTS, by far the market’s largest act, entered into respite at the end of 2022, to permit the 7 band participants to satisfy their obligatory army solution and seek solo jobs.

At the time, there were anxieties of a.