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Dive Brief:
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Coca-Cola is debuting the most recent enhancement to its Creations line-up with Coca-Cola K-Wave Zero Sugar, the business stated in a declaration.
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The drink titan stated the limited-edition taste will certainly permit customers to “experience the excitement they felt when they first became a K-pop fan.” The beverage is referred to as being “infused with a burst of fruity-flavored K-pop magic.”
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The K-pop offering is the 2nd drink to be presented under the Creations system this year, which is targeted at more youthful customers. Coca-Cola has stated the offerings are much less regarding the taste and even more regarding a state of mind or experience.
Dive Insight:
As Coca-Cola functions to bring in and maintain customers curious about its expansive drink system, a huge part of attaining that objective is focused around its Creations system.
The effort, which debuted in 2022, not just produces special, limited-time tastes …
