K-Pop’s Fifth Generation Is Coming. What Does That Mean?

With the record-smashing debut of ZeroBaseOne in July came the arrival of K-pop’s supposed fifth generation. Or did it? It depends upon that you ask.

Fans of Mnet’s most recent child band prepare to crown ZB1 as the leader of K-pop’s fifth gen, as well as also the television network has actually been promoting them as the begin of a brand-new generation in the sector. It does not appear like an improbable tag; the child team was the very first K-pop act to achieve over one million sales with a launching cd (it’s a wise promotion method in an oversaturated market of musicians damaging sales documents left as well as right), yet others aren’t so persuaded.

While the globe usually thinks about generations by years, that isn’t the situation in K-pop. A “generation” in K-pop is extra similar to a motion within the sector: a seismic adjustment in follower society, or a standard change in fads as well as advertising and marketing strategies. In in this way the shift from …