Louis Vuitton Signs K-pop Girl Band Le Sserafim as Brand Ambassadors – WWD

South Korean girl band Le Sserafim were the celebrity tourist attraction at the after celebration adhering to Louis Vuitton‘s monumental fashion show last April on the Jamsugyo Bridge inSeoul Now the 5 participants of the team have actually joined as home ambassadors, making their launching in the advocate a pill collection of bags unique to the South Korean market.

The photos were fired in a workshop in Seoul versus a background stimulating the renowned bridge covering the Hangang river, which has actually shown up in lots of movies. To magnify the aesthetic influence of the path, Vuitton had actually employed “Squid Game” director Hwang Dong-hyuk to assist develop the scenography for the program.

Kim Chaewon, Hong Eunchae, Sakura, Kazuha and Huh Yunjin are visualized in the initial project picture putting on appearances from the pre-collection. Nicolas Ghesquière, imaginative supervisor of ladies’s collections at Vuitton, claimed he was …