On July 25, Gmarket revealed the schedule of a limited-edition BLACKPINK cooperation with Starbucks, including 10 one-of-a-kind products. The collection, identified by the team’s trademark black as well as pink colors, consisted of chilly glasses, canteen, stemless glass, ceramic cups, shopping bag, essential chains, as well as ticket pocketbooks.
However, no quicker had the sale started, a frustrating wave of acquisition demands swamped the website. The product flew off the digital racks in a record-breaking 25 mins, marketing out the total supply allocated for the revealed Asian nations in under 3 hrs. Remarkably, this quick sell-out took place in spite of the initial sales timeline including July 30th, 5 days post-launch.
Simultaneously, the enormous increase of web traffic resulted in a short-lived accident of the Starbucks on-line shops minutes after the item launch. Coupled with the quick fatigue …