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LONDON— The globe is demanding K-pop.
Their growing social impact converts to a substantial influence on the apparel industry. According to Launchmetrics, throughout the June version of Paris Men’s Fashion Week, Asian stars aided drive the occasion’s media effect worth, or MIV, by 98 percent year-over-year to get to $163.3 million. Likewise, throughout Milan Fashion Week for springtime 2023, South Korean child band Enhypen created $7 million in media effect worth.
Luxury brands have actually born in mind, getting the celebs to represent their brands.
Take the woman team Blackpink as an instance. Jennie, recognized for her vocals, has actually been a brand name ambassador for Chanel considering that 2017; Lisa, the major professional dancer of the team, has actually been a Bulgari ambassador considering that 2020 and has actually been the face of Celine considering that 2021; Ros é, the prima donna of Blackpink, scored her initial brand name ambassadorship in 2020 …
