Throughout March, Bord Bia has said that it will leverage the global celebrations around St. Patrick’s Day to launch a programme of targeted trade engagements and promotional campaigns across 18 countries.
From Dubai to Dusseldorf, through its network of international offices, Bord Bia will bring a taste of Ireland to the world by coordinating promotional activities and events aimed at consumers, retailers, trade and foodservice operators.
In 2021 Irish food and drink exports reached over 180 countries across the globe and were valued at €13.5 billion, an increase of 4% on 2020.
Bord Bia CEO Tara McCarthy said: “This year, Bord Bia’s St. Patrick’s Day global campaign provides an invaluable opportunity to tell the great story of the Irish food and drink industry on an international stage.
“Our industry has shown remarkable resilience and solidarity in the face of…
