Commentary: K-pop without the ‘K’ just won’t pop

NEW YORK CITY: K-pop is wagering that it can reverse its slowing down worldwide development by ending up being much lessKorean This is a blunder: Without the “K”, the songs appears pop, undistinguishable from – and incapable to take on – the leading American kind.

There is no doubt the K-pop wave is winding down. Bang Si- hyuk, whose Hybe lags such serve as BTS and NewJeans, thinks the sector remains in situation. South Korean custom-mades information reveals that K-pop cd exports in 2022 expanded just 4.8 percent to over US$ 230 million, compared to 62.1 percent in 2021 and 82.6 percent in 2020.

This remains in no tiny component as a result of BTS, by far the sector’s largest act, entered into respite at the end of 2022, to permit the 7 band participants to satisfy their required armed forces solution and go after solo jobs.

At the time, there were worries of a decrease in the United States market, where BTS represented a 3rd of all …