Indonesian presidential hopefuls are trying social media, K-pop to win young voters. Will it work?

JAKARTA, Indonesia– Seventeen- year-old Naima Khairiya Ismah began being pounded by social media messages from prospects for Indonesia’s presidential political election on prior to she would certainly also provided electing any type of idea.

As 3 prospects vie to change preferred however term-limited President Joko Widodo in a political election later on this month, they have actually been strongly looking for millennials and Gen Z citizens. People in between the minimal ballot age of 17 and the age of 43 comprise regarding 55% of the nation’s 205 million qualified citizens.

Candidates are connecting via the applications young citizens utilize, the K-pop songs several love, and also video clip pc gaming occasions.

“As young people, we can’t meet the candidates in person,” claimed newbie citizen Ismah, talking after course outside her Jakarta senior high school. “The easiest way to know them is through social media platforms, which is very effective.”

The prospects– …