Controversy has swirled around this year’s soccer World Cup in Qatar. From accusations of bribery and fraud in granting the tournament to the tiny, wealthy Mid-East nation, to criticism of Qatar’s persecution of its LGBTQ+ community and its treatment of migrant workers
But, judging by viewership figures after the first week of matches, the critical coverage hasn’t hurt the ratings much.
In the U.S., broadcasters Fox Sports and Telemundo, who are carrying the tournament in English and Spanish, respectively, have got off to a strong start. Sunday’s opening match between hosts Qatar and Ecuador was watched live by an average of around 7 million people across both networks. An average of 4 million tuned in to Spanish-language broadcasts on Telemundo, Peacock and Telemundo Deportes’ digital platforms, a 164 percent increase on the 2018 World Cup opener…