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Japan’s choice to release contaminated water from the Fukushima Daiichi nuclear plant right into the Pacific Ocean has actually resulted in a substantial customer boycott in China, drastically affecting online sales ofJapanese cosmetics This comes regardless of the International Atomic Energy Agency (IAEA) proclaiming a “negligible radiological risk” related to the release.
The boycott has actually especially influenced Shiseido, a leading Japanese cosmetics company with brand names like Drunk Elephant skin care and Nars cosmetics. The firm experienced a 32% decrease in online sales in September, according to Chinese information teams Feigua andMoojing This customer reaction mirrors a territorial disagreement in 2012 that stressed polite relationships in between Japan and China.
Shiseido’s President and COO, Kentaro Fujiwara, recognized the effect of the boycott on their company efficiency. The firm’s share …
