South Korean music label SM Entertainment will expand to the Middle East, in a new partnership with Saudi Arabia.
SM Entertainment, which is home to top K-pop acts such as Girls’ Generation, Red Velvet, NCT, aespa and more, is planning to export its idol-producing system over to Saudi Arabia, according to The Korea Economic Daily.
SM Entertainment founder and chief producer Lee Soo-man is said to have visited the Saudi Arabia’s capital city of Riyadh last month, at the invitation of the Saudi government, according to South Korean entertainment industry sources that spoke to The Korea Economic Daily.
The kingdom’s Princess Haifa bint Mohammed Al-Saud., who is also the assistant Minister Of Tourism, reportedly spoke to Lee about wanting to learn about SM Entertainment’s systems and procedures for nurturing artists. This is reportedly part of the Middle Eastern nation’s plans…
