Paris Fashion Week 2024: Luxury fashion brand names have been going to welcome K-pop idols to their programs at fashion weeks, yet why is that? Read on!
K-Pop Idols Are Taking Over Fashion Week, One Brand At A Time
For the lengthiest time, high-end fashion brand names were a rarity in East and South East Asians houses. All people, in fact our moms and dads, enjoyed with their off-brand variations of Gucci, Prada, Dior and much more. However, over the previous couple of years, the globe’s most desirable fashion brand names have actually been hurrying to designate Asian stars, particularly K-pop idols, as their ambassadors. Not just do these idols back the high-end fashion residences, they additionally attend their fashion reveals around the world. So, why are brand names so excited to welcome K-pop idols to their fashion programs?
Well, every period of fashion has its very own celebrities. In the ’90s, it was cover girls. In the …