Young people in Thailand are increasingly trying to break into K-pop following the success of a number of Thai artists in the industry. It’s a trend that is actively encouraged by South Korean entertainment companies hoping to find the next stars.
The K-pop boom in Thailand is being driven by stars like LISA, a Thai-born member of the K-pop girl group BLACKPINK.
LISA’s debut single “LALISA” was a smash hit in Thailand last year. Even Prime Minister Prayut Chan-o-cha praised her, saying the government is ready to promote the country’s soft power “to increase value in the creative economy.”
About a dozen artists from Thailand have made names for themselves in K-pop entertainment.
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