Nigo, the founder of A Bathing Ape, is the new artistic director of Kenzo. In a statement, LVMH’s fashion group chairman and CEO Sidney Toledano said, “the arrival of an extremely talented Japanese designer will allow us to write a new page in the history of the house that Takada Kenzo founded. I am convinced that the creativity and innovation of Nigo as well as his attachment to the history of the house will fully express all the potential of Kenzo.”
Nigo is the first Japanese designer to helm Kenzo since its founder, Kenzo Takada. Nigo is renowned for his own brand, one of Japan’s earliest streetwear labels, which launched in 1993. Bape, as it’s short handed, quickly became famous for its camouflage prints, its shark-graphic hoodie, and its imaginative sneakers with a star and lightning bolt insignia on their sides. His lively, Pop-inspired aesthetic arrived in the United…
