Korea to hold K-pop events at key travel destinations to attract tourists

Domestic and abroad tourists check out Gyeongbok Palace in main Seoul,Monday Yonhap

By Lee Hae- rin

Korea will certainly see K-pop dancing events, pop-up shops and celebrations at key travel destinations throughout the nation this year in a proposal to increase incoming travel and display what the nation’s different area have to deal, the federal government claimed Thursday.

The strategy comes as component of a perennial advertising and marketing approach– including 10 column tasks– by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) to meet the federal government’s enthusiastic objective to attract 20 million incoming site visitors by the end of the year.

Starting with a K-culture-themed pop-up shop to be constructed at HiKR Ground in April, a marketing hall at the KTO’s Seoul Center, there will certainly be K-pop arbitrary play dancing events and pop-up shops in key vacationer sites in southerly cities, consisting of Jeonju, …