Where there’s a yearning for content, there’s a streaming service to meet it. And never has the invisible hand of the market been more evident than in the organic growth of platforms delivering content from South Korea and other Asian countries to viewers well beyond the continent’s borders.
Rakuten Viki is one such streamer that has seen incredible growth during the past few years, with viewers logging on everywhere from Latin America to the Mediterranean to Australia. Sam Wu, CEO of Viki, which is the streaming arm of Japanese retail giant Rakuten, spoke with Variety‘s “Strictly Business” podcast about the company’s growth and why Korean dramas, in particular, are resonating with viewers.
“The U.S. is our biggest market by audience. But we’re global,” Wu says. “We have users in North America, South America, Europe, Australia, New Zealand and India. So…
