McDonald’s has kicked off a new global campaign around the FIFA World Cup, a massive global effort that will run in 75 markets around the world simultaneously.
The “Wanna go to McDonald’s?” effort positions McDonald’s as the place for everyone to go after the game, whether they are celebrating victories or mourning losses. The effort features a number of global celebrities from K-pop group ITZY and EA Sports FIFA Twitch streamer Edwin Castro to Jason Sudeikis, star of Ted Lasso, and TikTok creator Khaby Lame.
“McDonald’s strongly believes in the power of football to uplift and connect communities. Sponsoring the FIFA World Cup, as we have for more than 25 years, offers a unique opportunity to bring people together and celebrate beyond borders with communities worldwide,” said Jen Delvecchio, Senior Director of Global Campaigns and Alliances (Marketing)…
