NHK turns to K-pop artists to revive ‘Kōhaku Uta Gassen – Red and White Song Battle’ Ratings

The essential yearly program in Japan, the well-known NHK year- end program, ‘ Kōhaku Uta Gassen,’ or the ‘Red and White Song Battle,’ is supposedly rotating in the direction of including even more K-pop to increase its allure. The program’s component in Japanese traditional media is progressively expanding to brand-new regions, specifically South Korea’s K-pop, wishing to get to a more youthful target market amidst decreasing viewership.

The change in instructions was reported on September 25 by a Japanese media electrical outlet, recommending that NHK’s ‘Kōhaku Uta Gassen’ may progress right into a ‘Hallyu Kōhaku Uta Gassen’ mainly fronted by K-pop artists.

Japan’s show business lately encountered disturbance complying with accusations of unwanted sexual advances versus Johnny Kitagawa, the late owner of Johnny’s & & Associates— the famous firm handling the leading man idolizer teams in the nation. This detraction has actually led marketing sectors, …