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SEOUL,Nov 28 (Yonhap)– The ceo of Sanrio Co., the Japanese business behind the Hello Kitty franchise business, claimed Tuesday his business was looking to expand cooperation with K-pop artists.
Sanrio was “considering to expand collaboration with K-pop idols,” President and CEO Tomokuni Tsuji claimed throughout his keynote speech at the Content IP Market 2023 in Seoul held by South Korea’s Ministry of Culture, Sports and Tourism.
The Japanese business has actually currently very closely functioned with K-pop celebrities to produce material and associated items, consisting of young boy team NCT and the 11-member act JO1, which was created with “Produce 101 Japan” champions.
Sanrio President and CEO Tomokuni Tsuji talks at the opening event of the Content IP Market 2023 at COEX in Seoul, in this image offered by the Korea Creative Content Agency onNov 28, 2023. (PICTURE EXCEPT SALE) (Yonhap)
“After …
