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Studio Ghibli is launching a movie program for its newest movie, “The Boy and the Heron.”
The news: Japanese movie representative TOHO introduced in a tweet on Monday that a main handout for Studio Ghibli’s “The Boy and the Heron” (“Kimitachi wa Dō Ikiru ka,” or “How Do You Live?” in English) will certainly be launched at the firm’s cinemas, where the movie is presently evaluating, beginning on Friday for 820 yen (about $5.72).
Why it matters: Studio Ghibli formerly rejected to launch any type of media products that would certainly provide spectators a concept of what “The Boy and the Heron” has to do with previously its launch in Japanese cinemas on July 14, besides a poster that includes a heron.
The lack of publicity, which triggered the movie’s supervisor Hayao Miyazaki to fret, belonged to Studio Ghibli founder and President Toshio Suzuki’s advertising and marketing strategy …
