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It’s not almost the idolizer.
Whether K-Pop idols are from seasoned teams like EXO as well as Girls’ Generation …
… or more recent teams like ENHYPEN as well as NewJeans, several global brands are identified to hire them as brand name ambassadors.
The French fashion jewelry brand name Cartier also doubled the quantity of Dior‘s contract fee just to snag BLACKPINK‘s Jisoo.
There are 2 major reasons luxury brands go for it to safeguard popular K-Pop idols as brand name ambassadors.
The very first reason is influencer …
