Key Insights:
- The Sandbox and Cube Partnership embark on a K-Culture mission in virtuality.
- Joint venture AniCube aims to spread K-Culture globally with NFTs and via the Metaverse.
- K-Pop sensation BTS and its forays into the Metaverse have paved the way for K-Culture to go global.
It has been a busy week for NFTs, the Metaverse, and the music industry. Industry giants of the music industry have entered the NFT marketplace and the Metaverse. Music labels Warner Music Group (WMG), Sony Music, Universal Music Group, Tencent are big names that have gone virtual. Leading the way since last year, however, has been K-Pop band BTS.
The Sandbox Partners with Cube on K-Pop Move
On Wednesday, Animoca Brands and The Sandbox (SAND) announced a partnership with Cube Entertainment. The collaboration aims to take K-Culture global via NFTs and the Metaverse.
According to the announcement,…
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