“There’s No Luxury Fashion On A Dead Planet”: Meet The K-Pop Fans Calling For Urgent Climate Action

K-Pop fans are absolutely a pressure to be considered. BTS has a substantial 74 million fans on Instagram, while Blackpink has 58 million. Meanwhile, in 2021 alone, #KPop Twitter (as it was recognized after that) had an astonishing 7.8 billion tweets internationally.

It’s why Dayeon Lee and Nurul Sarifah made a decision to establish KPop4Planet, a project team that intends to mobilise fans to take climate action. “K-Pop fans have been actively engaged in climate action: planting trees, creating mini forests for their idols, donating to [help] climate-related disasters – but they don’t necessarily know that [they are taking part in] the climate movement,” Sarifah, 24, from Jakarta, Indonesia, informs Vogue using Zoom.

After conference with a young ecological leaders team online, she and Lee– a 21-year-old from Daegu, South Korea– found that they both shared a love of K-Pop “We learnt that …