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They obtained Riot’s focus.
Riot Games stunned everybody when they revealed a substantial partnership with K-pop team NewJeans for the Worlds 2023 anthem “Gods.” In doing so, they came to be the initial K-pop act to sing the competition’s anthem, making background in esports and popular culture.
Maria Egan, the Global Head of Music and Events at Riot, describes why they selected to partner with K-pop team.
Why did Riot Games pick NewJeans for the Worlds 2023 anthem?
“We knew from the jump we wanted a K-pop artist on the anthem to really pay tribute to our host country,” Maria claimed throughout the Worlds 2023 finals media day, which happened on November 15 in Seoul, South Korea.
Their “massive global ascendancy” additionally pleased Riot, and the computer game firm desired to team up with them with “Gods,” which she referred to as a “actually conventional and extremely famous League …
