Valentino and Dior bet on K-pop amid China tensions. Will it pay off?

Since January, Suga has actually become part of Valentino’s ambassadors called Di.Vas, brief for Different Values, and will show up in a project in cooperation with GQ throughout print, online and social networks. “He has the capacity to express all the values of the brand and of a generation he speaks for in his spontaneous and contemporary way. Each Valentino Di.Vas plays a key role in sustaining the new vision of the company,” according to Valentino.

In China, it’s a various tale. When South Korea released a United States Terminal High-Altitude Area Defense (Thaad) anti-missile system in August 2016, Beijing’s policymakers were agitated. Chinese authorities saw the Thaad release as an additional American initiative to consist of China, while South Korea suggested that the guard was for security versus North Korea’s nuclear risk. In revenge, China took purpose at South Korea by outlawing its treasured …