Nintendo Thursday announced that sales of new games in Pokemon’s newest mainline entries, Pokemon Scarlet and Pokemon Violet, for the Switch console had surpassed 10 million in three days since their global launch on November 18. That’s the highest figure for a game’s debut in Nintendo’s history, setting a new record for the Kyoto-based Japanese gaming giant.
At a time when fears of recession and a slowing global economy have cautioned consumers to tighten their purse strings, Nintendo’s smash success with Pokémon games for the Switch has shocked Wall Street and analysts. We explain how Nintendo’s focus on nostalgia and original IPs brought back families to gaming and helped cement Switch’s position as the number-one game console in the world.
Pokémon has a cult fan following
No one cashes in on nostalgia better than Nintendo, tapping into both older users and young…