YearEnder 2023: Upwards and onwards, K-pop and Anime continue to grab the limelight; only this time via merchandise – Brand Wagon News

From K-Pop to Anime, it’s the wave of Korean society which appears to have actually stuck a note in the hearts of Indian customers. In reality, this year the love for Korean society went a notch up with customers making a dashboard formerchandise “In many ways, Korea is not a country, it is K-Pop! K-Pop is a rage, a statement in itself. This rage is eventually big money. It is about music and merchandise for a start. Expect it to grow deeper in the terrain of products and services as well. However, in terms of size K-pop and anime are inestimable. For every legal piece of merchandise there are possibly 6000 illegal copies,” Harish Bijoor, service and brand- technique professional, and owner, Harish Bijoor Consults Inc., informedBrandWagon Online