At Seoul Store in Saidapet, the initial point that captures your eye when you stroll in are racks of Maxim coffee. The intense yellow boxes that have coffee premix sticks are a K-drama staple; Song Joong- ki as Vincenzo in the 2021 program of the very same name, downs mugs of Maxim coffee and memorably declares that he will certainly always remember the fragrance of the beverage.
“Our Indian customers here prefer the Mocha Gold Mild variant. Most of them come asking for Maxim after having seen it on K-dramas,” claims Tamil, a salesman that reveals me about the shop.
With the speedy surge of the Hallyu or Korean Wave that includes Korean pop culture, particularly over the last couple of years, there is a need like never ever prior to for Korean treats, food, and also active ingredients. In Chennai’s Korean grocery stores, there is something for everybody– be it their routine Korean customers, or those from Chennai desiring …