JW Marriott launches new global tagline via K-Drama-inspired campaign – Campaign Brief Asia

Filmed at JW Marriott Seoul and Jeju homes, the “Stay in the Moment” campaign was developed by social advertising firm 160over90 and states the tale of a rebellious kid reconnecting his household and advising them what it implies to be there for each and every various other and existing in the minute, dissipating a globe of stress in their keep.

The video clip emphasizes the elegance of human links, stressing motifs of self-discovery and solid domestic bonds that are created in memorable minutes. Starring preferred South Korean star Lee Min Ho, the campaign take advantage of the power of society and the proceeded surge of the Hallyu wave by welcoming …